People & Partners

Erick Michael

Founder / CEO

Erick grew up in Oclucje, the Nuchatlaht reserve on Vancouver Island’s West Coast. He started working in the logging industry in 2014, at 20 years old. He is a Nuchatlaht Tribal Councilor and is in line to become chief, based on the hereditary system. He is inspired to support the prosperity of his nation and work towards self-sustainability and self-sufficiency.

Jordan Michael

Co-Founder / CTO

Jordan is Chief (Tyee Ha’wilth) of the Nuchatlaht Tribe. In that role, he’s heading up a ground-breaking Supreme Court legal challenge, seeking official recognition of approximately 20,000 hectares of traditional territory and an injunction to halt Western Forests Products logging in this area. He is also a leader in environmental initiatives such as the establishment of salmon parks, also known as salmon forest conservation areas. He has worked in the logging industry for over 15 years.

Partners

A&A Trading is a B.C. based forestry company specializing in all aspects of the forest business, from planning, forestry and engineering through to delivery of the product to market.

Nuchatlaht First Nation is one of 14 Nuu-Chah-nulth Nations of Vancouver Island’s West Coast.

The Nuu-chah-nulth Economic Development Corporation provides financial and advisory support to Indigenous businesses on Vancouver Island.